Why Gold’s Gym?
The Story of Gold's Gym
Gold's Gym has been providing fitness results since our original location opened in 1965 in Venice, California. Our Venice gym - the premier gym for serious fitness and Southern California's fitness enthusiasts - quickly became known as "The Mecca of Bodybuilding" and received international acclaim in 1977 when it was featured in the movie Pumping Iron.
Since our first franchised gym opened in San Francisco in 1980, Gold's Gym Franchising has been the #1 health club franchise in the world. In 1993 we reached 1 million members and less than a decade later, in 2000, we had reached more than 2 million total members.
In just four amazing decades, Gold's Gym has become the largest co-ed gym chain in the world, boasting more than 650 facilities in 40 states and 30 countries. Gold's Gym has evolved from "The Mecca of Bodybuilding" to a full service health club for every group and fitness need. Now with more than 3.5 million members worldwide, Gold's Gym's unmatched expertise continues to change people's lives by providing the ultimate fitness experience.
The Power of the Brand
Gold's Gym has the highest awareness of any brand in the health club industry. Franchisees benefit from over 40 years of Gold's Gym brand recognition as the fitness industry creator and leader - it's an achievement that provides our franchise owners an instant advantage over other fitness clubs.
Gold's Gym has established worldwide recognition through millions of dollars of advertising placement, consistent P.R. exposure and strategic marketing alliances and promotions. Members trust our tradition of excellence.
Our brand awareness is constantly reinforced when people see us in magazines like People, Self, and Men's Fitness.
Gold’s Gym is also frequently featured in Hollywood films and TV shows like VH1's Celebrity Fit Club,
Entourage, Wheel of Fortune, Hogan Knows Best and Extreme Home Makeover,
Blades of Glory, Fantastic 4: Rise of the Silver Surfer. Gold’s Gym is the official gym for the Ultimate Weight Loss Challenge from the Dr. Phil Show.
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